B2B marketers should look to a Challenger mindset to support a winning marketing strategy.
Not every database is created equal in B2B marketing. Prime Creative Media offers this latest complimentary resource in our Engine Room series to support the efforts of marketers.
This infographic offers a checklist of what B2B companies should be looking for in a quality database.
Many B2B companies are now developing their marketing strategy and considering how to invest their marketing budgets for 2021. With so much up in the air, companies need to make the most out of every dollar to stay ahead in an uncertain climate.
From 28 May to 5 June 2020, Prime Creative Media conducted a survey of more than 2200 business leaders across 15 industries, to capture sentiment as the country began to lift COVID-19 restrictions.
The results paint a relatively positive picture of an industrial landscape experiencing its first recession in almost three decades. Just two-thirds of respondents reported a downturn in business, with almost 10 per cent noting an increase in business. Almost half of all businesses said that they were still looking to invest, a strong sign about the future of Australian industrial sectors. Respondents were also generally supportive of the federal government’s response, with three quarters saying it was either strong or acceptable.